The Wow Factor Jig - 100% Living Rubber Jig

The Wow Factor Jig Living Rubber Weedless Jig

Some jigs only come alive when you move them. This one looks alive even when you don't.

The Wow Factor Jig is built around one purpose: convincing bass they're looking at an easy meal sitting on the bottom.

Its 100% living rubber skirt doesn't simply flare on the fall. Once the jig comes to rest, it slowly expands, contracts, and breathes with the slightest current or water movement. That subtle action often triggers bites from fish that ignore traditional silicone jigs.

Whether you're flipping heavy cover, dragging rock, or pitching isolated targets, The Wow Factor gives bass a presentation that continues working long after the bait stops moving.

Where It Excels

• Heavy wood, brush, and laydowns
• Grass edges and vegetation
• Rock, chunk rock, and ledges
• Cold water and post-frontal conditions
• Pressured bass that refuse faster presentations

What Sets It Apart

100% Living Rubber Skirt

Unlike silicone, living rubber naturally breathes underwater with very little movement.

• Maximum flare after the bait settles
• Natural pulsing action while sitting still
• Full-bodied profile fish rarely see today
• Excellent for slower presentations

Three Head Styles

Choose the head that matches how you fish.

Arky Head
A versatile all-around flipping and pitching head that handles nearly every cover type.

Seeker Head
Designed to come through heavy cover with a clean entry and exit while reducing hang-ups.

Football Head
Maintains bottom contact on rock, gravel, and hard structure while helping the jig stay upright.

Built to Fish Hard

Every Wow Factor Jig is assembled using premium components.

• Heavy-wire Gamakatsu EWG hook
• Stainless steel wire-tied skirt
• Color-matched weed guard
• Optional dual shot-shell rattles
• Hand-painted, durable finish
• Made in the USA

Specifications

Available Weights & Hook Sizes

• 1/4 oz – 3/8 oz: 4/0 Gamakatsu EWG Hook
• 1/2 oz – 1 oz: 6/0 Gamakatsu EWG Hook

Available Head Styles

• Arky
• Seeker
• Football

Skirt Material

• 100% Living Rubber

Options

• Optional dual rattles

Why Anglers Fish Living Rubber

Silicone skirts have their place, but living rubber offers a completely different look.

Instead of simply collapsing when the bait stops, living rubber continues to pulse and breathe, creating the appearance of a live crawfish or bluegill resting on the bottom. That extra movement can make the difference when bass have plenty of time to inspect your bait before committing.

If you're slowing down to target bigger, more pressured fish, this is exactly the kind of presentation that earns its name.