Hand-Built in the USA
Built to Order
Premium Components
Expert-Selected Picks

Guided picks by situation

Jump to What Matters Most

Choose the guided path that fits how you are fishing right now, then jump straight to that section inside Find the Right Lure.

A Taylor Man's lure being hand-built to order in the workshop

Why Taylor Man's

Built One at a Time. Built for Your Water.

  • Hand-built in the USA, one order at a time
  • Made-to-order lures without the long custom-shop wait
  • Premium components selected for balance and performance
  • Guided Picks backed by real on-the-water experience
Learn About Taylor Man's

More guided paths are on the way

Shop by Fishing Situation

Water Clarity, Water Body Types and Cover & Structure are live now. We’re building additional expert-selected lure picks for depth, conditions, season and forage.

Shallow, mid-depth and deep-water fishing examples Depth & Position Coming Soon
Wind, changing light and an approaching weather front over a bass reservoir Fishing Conditions Coming Soon
The same bass reservoir shoreline shown through spring, summer, fall and winter Season Coming Soon
Shad, bluegill and crawfish forage examples Primary Forage Coming Soon
Kayak angler with a largemouth bass and a close view of the Taylor Man's jig it ate

Proven on the Water

Built for the Moment It Matters

Taylor Man's lures are designed, built and fished by anglers who pay attention to the details. From the skirt and hook to the way the bait tracks and moves, every decision has a job.

Real fish. Real Taylor Man's lure.

Shop the Lures

Fishing knowledge and new builds

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